In the spirit of Halloween and the fall Phish tour being announced, I thought it was only fitting to blog about their approaching Halloween festival at the Empire Polo Fields in Indio, California. Indio businesses are very excited for the band’s eighth festival because up to 60,000 fans will travel to their valley during a typically bad tourism season. One director of communications for a resort in the area, Mark Graves, even said, “Without being dramatic, it’s been a godsend that we’ve gotten this event.” Some resorts are even offering 3-day package deals for the festival, and those were sold out in one day.
Like we discussed in class, having a music venue or football stadium in an area brings fans and therefore business, which is a positive externality of production because when the venues are produced, people come from all over to enjoy themselves by consuming that city’s food, beverages, and lodging. The festival is the same except the band is bringing the externalities. Because there are not typically events at the Empire Polo Fields during this time and because Phish fans are so loyal they will travel anywhere to see the band, Phish carries positive externalities with them. What the business owners may not know is that Phish carries what many people would consider negative externalities of consumption with them as well. After each night’s closing set, I would imagine most hotel customers will go back to their hotel and consume a lot of ‘fun’, creating noise and strange smells of possibly illegal substances, which will make it difficult for some customers to sleep and more difficult for the hotel staff to clean up at their departure. Regardless, resort director Graves says, “Let's face it, we're all experiencing a down economy. This is a shot in the arm the whole valley will benefit from,” so I guess the positive externalities prevail.